![]() ![]() They are also an important reminder that one of the great risks for change leaders is that they get so immersed in crafting disruptive business models, deploying slick technologies, and approving flashy marketing campaigns, that they become isolated from those who truly make the business go - the customers who buy a company’s products or services and the people who deliver them. These are fun and entertaining stories, and they reflect well on the CEOs. His experience encouraged him to “ reexamine every single assumption we’ve made” and helped shape Project Boomerang, his big change initiative. He delivered passengers, as well as food orders, in and around San Francisco, and experienced first-hand what so many drivers had been complaining about for years - from how hard it could be sign up with the company to how Uber punished drivers who rejected trips. Meanwhile, at Uber, change-minded CEO Dara Khosrowshahi recently decided that one way he could help the company become more attractive to drivers, who were not signing up in the numbers required for Uber to meet its targets, was for him to spend time as a driver himself. The experience was so instructive, the CEO said in a letter to associates, that he plans to spend half a day each month working at different Starbucks locations, and he wants senior executives to do so as well. Narasimhan said it was “startling” to learn how hard it could be to pair the proper lid with the proper cup, one small sign of how complicated the company’s operations had become, and he experienced firsthand the different ways customers pay for their orders, from cash to loyalty cards to phone scans, and what that means for service times. He devoted 40 hours to becoming certified as a barista, and then spent time at Starbucks shops in the U.S., Europe, and Japan. Recent reports described how Laxman Narasimhan, the new CEO of Starbucks, spent several months before he assumed his role doing all sorts of things inside the company, including brewing and serving coffee at various locations. June 5, 2017.There seems to be something of a trend among high-profile executives championing ambitious plans for change - stepping down from their lofty perches and into the trenches of the business. Rochester, Minn.: Mayo Foundation for Medical Education and Research 2014. Barbara Woodward Lips Patient Education Center.Reducing sedentary behaviors: Sit less and move more. ![]()
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